Neha Kapoor
Marketing Manager | Performance & Growth Marketing, D2C
Gurugram · +91 98xxx xxxxx · neha.kapoor@email.com · linkedin.com/in/nehakapoor
Summary
Growth marketer with 6 years across D2C and consumer apps. Owns paid acquisition budgets, creative testing, and lifecycle marketing, measured on CAC and repeat revenue.
Experience
Marketing Manager, Growth, GlowLeaf Skincare, Gurugram
Jan 2023 – Present
- Own a ₹40L/month Meta and Google budget; restructured campaigns around purchase events and cut CAC by 24%.
- Built a creator-led UGC ad programme producing 60 creatives a month; top ads drove 35% of new customers.
- Launched WhatsApp and email lifecycle flows that raised 90-day repeat purchase from 18% to 26%.
Performance Marketing Executive, Learnify, Noida
Jun 2019 – Dec 2022
- Scaled app installs on Google UAC from 20k to 90k a month at a flat cost per install.
Education
- PGDM Marketing, MICA Ahmedabad, 2019
Skills
- Channels: Meta Ads, Google Ads, YouTube, email, WhatsApp, SEO
- Tools: GA4, Mixpanel, CleverTap, Shopify, Looker Studio