Performance Marketing Manager skills · 38 job postings analysed
Performance Marketing Manager skills required in 2026
We analysed 38 performance marketing manager job postings from 19 companies (India and international, July 2026 – September 2026). The most requested skill is Data analysis, mentioned by 56% of hiring companies, followed by Google ads, Paid search and Performance marketing. Postings that state experience ask for a median of 5 years.
- 1. Data analysis56% of companies
- 2. Google ads39% of companies
- 3. Paid search33% of companies
- 4. Performance marketing33% of companies
- 5. Budget management28% of companies
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From real job postings
Full performance marketing manager skills breakdown
Share of hiring companies asking for each skill
- Data analysis56%
- Google ads39%
- Paid search33%
- Performance marketing33%
- Budget management28%
- Reporting28%
- Excel22%
- Campaign management22%
- Meta ads manager22%
- Google analytics22%
- Paid social22%
- Microsoft ads17%
Soft skills mentioned
- Communication28%
- Cross-functional collaboration11%
- Attention to detail11%
- Stakeholder management11%
- Analytical skills11%
- Organisation11%
Education mentioned
- Bachelor's degree70%
- B.Tech / B.E.20%
- Diploma / ITI20%
Of postings that state an education requirement.
Median experience asked
5 yrs
8% open to 0–1 years
Work mode
46% remote
Office 41% · Hybrid 0% · Remote 46%
Postings analysed
38
19 companies · India and international
Top Indian cities
Bengaluru
Hyderabad
Companies in this sample include Zeta Global, Informa Group Plc., HARVEY, Meesho, Revolut, Crunchyroll, Experian, Wabtec.
Method: postings collected by the Resumaxx job catalog (July 2026 – September 2026). Skill shares count each company once, so one employer posting many similar jobs doesn't skew the list. Figures describe this sample, not the whole market.
Before you apply
How to tailor your performance marketing manager resume
Usually required
Most companies that mention these list them as requirements. If you have them, make them easy to find.
- Data analysis
- Google ads
- Paid search
- Performance marketing
Common differentiators
Frequently mentioned, often as a preference rather than a must.
- Budget management
- Reporting
- Excel
- Campaign management
- Meta ads manager
Industries hiring in this sample: Legal Tech, Digital Marketing, Marketing Technology, Manufacturing, E-commerce, Publishing.
What makes a marketing resume match
- Name the channels and tools from the posting and show budget or volume you managed.
- Report results in the metrics the role cares about: CAC, ROAS, pipeline, traffic, or engagement.
- Keep portfolio links in plain text; embedded images are invisible to screening software.
How the match works
- 1. We read the job description and list its requirements, marking each as required or preferred.
- 2. We look for each requirement in your resume and quote the line that proves it.
- 3. A match only counts if the quote is really in your resume. Required skills count double.
Frequently asked questions
What skills do performance marketing manager job descriptions ask for?
In the 38 postings we analysed, the most common were Data analysis (56% of companies), Google ads (39% of companies), Paid search (33% of companies), Performance marketing (33% of companies), Budget management (28% of companies). Match these against the specific job description you are applying to, because each employer weights them differently.
How much experience do performance marketing manager jobs require?
Postings that state a minimum ask for a median of 5 years. 8% accept a year or less, and 68% ask for five years or more (based on 25 postings that stated a number).
Are performance marketing manager jobs remote or in office?
Of postings that specified it, 41% were office-based, 0% hybrid, and 46% remote.
How does the job description match score work?
We pull the requirements out of the job description you paste, mark each one as required or preferred, and look for evidence of it in your resume. Only quotes that actually appear in your resume count as a match. The score is weighted so required skills count twice as much as preferred ones.
Should I add every missing keyword to my resume?
No. Add a skill only if you have genuinely used it, and show it inside a bullet about real work rather than only in a skills list. Recruiters and screening tools both treat unsupported keywords as padding.